Products & Applications



ATM7029B is the member of Actions’ OWL series Tablet SOC, ATM7029B integrated Leopard Gen.I CPU core, which offers quad-core CPU performance and functionality with low power and low cost, and the Multi-core 3D GPU (Graphic Processing Unit) provides the best user experience for customers. With the independent VPU (Video Processing Unit) engine integrated in ATM7029B, users will enjoy the most fluent and high-performance video playback & recording experiences.

In order to break the myth of “High Performance equals to High Power”, Actions also phased in the unique “LPD Gen. II” (Low Power Design Generation II )” and ADP (Adaptive Dynamic Power) architectures for OWL Series, which will bring customer the longer battery life while enjoying those high performance experiences.

Not only blindly chasing the high performance and low power, Actions always care about the total BOM(Bill of Material) cost, which will reflect how much end users need to pay. ATM7029B has integrated LVDS and MIPI DSI interface and HDMI Tx (Transmitter), which have become the “must to have” features in Tablet market. Also, the DDR3/DDR3L controller and large capacity NAND Flash Controller with 60bit ECC/Toggle NAND supporting will allow the system markers and brand customers to adopt the most cost effective memory in the market.  Together with the in-house designed companion chip ATC2603X which has integrated the PMU (Power Management Unit) and Audio Codec together, ATM7029B really makes the dream come true to provide end users the excellent performance tablet with the most reasonable and affordable price.


+ Leopard CPU Subsystem
  - ARM Cortex-A9 family CPU, Single CPU frequency is up to 1.3GHz.
  - Fully comply to ARM cortex V7 instruction.
  - A low power and efficient multi-core architecture effectively provide single-core, dual-core, and quad-core functionality.
  - Programmable memory management unit.
  - L1 and L2 cache equipped
  - Supporting VFP v4(Vector Floating Point v4) architecture and compliant with the IEEE 754 standard for floating-point calculation
  - Advanced SIMD technology is equipped for the acceleration of multimedia application performance,  such as 3D graphics and high resolution image processing.
  - In-order pipeline with dynamic branch prediction equipped
  - 256bit E-fuse equipped
+ Video and Audio Encoding
  - H.264 1920x1080@60fps supported
  - JPEG baseline, 8192x8192 supported
  - Panoramic Image Mosaics supported
  - Photographing while video recording supported
  - WMA/WAV/AAC formats supported (some may be done by the 3rd party applications)
+ Video and Audio Decoding
  - Most popular video format are supported including AVI、WMV、MOV、MKV、MP4、M4V、Xvid、FLV、3GP、DAT、VOB、MPG、MPEG、AVS、ASF、TP、TRP、TS、M2TS、MTS(some may be done by the 3rd party applications)
  - 1920x1080@60fps supported,up to 4K*2K
  - Progressive JPEG supported
  - Average data rate 60Mbps,Peak rate up to 120Mbps
  - MJPEG baseline, 30000x15000 supoorted
  - Most popular audio formats are supported including WMA、CBR、VBROGG、APE、FLAC、WAV、AAC、AudibleRA、MIDI、AMR、AIFF、MPC (some may be done by the 3rd party applications)
+ Graphic Process Unit
  - Imagination SGX540 up to 550MHz
  - Tile based architecture
  - Universal Scalable Shade Engine – multi-threaded engine incorporating Pixel and Vertex Shade functionality.
  - Advanced Shade Feature Set – in excess of Microsoft VS3.0, PS3.0 & OGL2.0
  - Industry standard API support – Direct3D Mobile, OGL-ES 1.1 and 2.0, OpenVG 1.1, OpenMax
  - Fine grained task switching, load balancing and power management
  - Advanced geometry DMA driven operation for minimum CPU interaction
  - Programmable high quality image anti-aliasing
+ Display
  - Multi-layers supported
  - Scale input size up to 1920*1080
  - Alpha blending, color key, dithering and color space conversion, Gamma correction supported
  - Flip and Scale supported

+ Memory
  - High-bandwidth DDR3/3L controller, up to 2GB
  - Nand flash controller with up to 60bit ECC, 4Ces,support toggle NAND 2.0,On-Fi 3.0,support SLC,MLC,TLC NAND
  - 3 *SD/SDIO controller support
  - EMMC4.4.3 support

+ Highly-integration of peripherals
  - LVDS interface equipped for connecting High Resolution LCD panel
  - Compliant with MIPI DSI Specification version 1.01
  - HDMI Tx(transmitter) is equipped for HDMI 1.4b compliant
  - USB2.0*3 port is equipped for both Host/Slave supporting
  - TWI*3, SPI*4, UART*4, IR*2, I2S, PCM, SPDIF interface equipped
  - 24bit LCD controller support
  - 4*3 Key matrix supported
  - 10/100Base Ethernet MAC equipped
+ Power
  - 3.3V I/O power and 1.0V core power requirred
  - Actions’ LPD Gen. II(Low Power Design Generation II) architecture integrated
  - Actions’ ADP(Adaptive Dynamic Power) architecture integrated
  - Multiple standby state supported

  - Type: TFBGA359 compliant with RoHS requirement 
  - Dimension: 17mm*17mm size
  - Ball pitch: 0.8mm