Actions' success is, attributable to its commitment to innovation, which plays a significant role of its corporate culture. Actions enters into global competition with confidence and the utmost respect for third parties' intellectual property, as it draws upon its expert engineering team with in-depth technical knowledge and experience as well as its breadth of proprietary intellectual property rights.

With our substantial investment in R&D, Actions is able to generate new inventions and other intellectual property. To safeguard a proper return on these investments, Actions protects the fruits of its R&D through intellectual property rights (IPRs) and an IPR portfolio that is used to support Actions' business goals. Actions is also seeking opportunities to license its technologies to third parties, which would allow technologies to be shared with many partners and be introduced to the market place more effectively.

The IP department at Actions serves the entire company and is in charge of patent application, trademark registration, IC layout design, software copyright registration, and related legal affairs. The IP department works closely with all departments in Actions' market, research and development branches and has extensive contact with external law firms, IP offices and other governmental organizations in many countries throughout the world.